Experience Economy: How To Create Healthcare Events the HLTH Way
In the last few years, HLTH has become the most flashy, visible and must-go digital health event in the US.
HLTH is an event where you will see a literal forest on one of the stages, be able to take a selfie with a unicorn mascot and get perks like health branded pink nail polish on your entrance.
In this episode, Richard Scarfo, President at HLTH, talks about:
⭐ HLTH's approach to making events memorable,
⭐ why HLTH is taking experience economy as a guiding principle,
⭐ why is HLTH coming to Europe in June.
Components of HLTH events
…and what you should think about when organising events:
Focus on Inclusivity and Diversity: The event actively incorporates diverse voices, including patients, nurses, and individuals from underrepresented or underserved communities. This approach not only enriches the event content but also ensures a wide range of perspectives and experiences are represented.
Innovation and Technology Integration: The integration of technology and innovative solutions is emphasized, highlighting the importance of staying current with industry trends and advancements. This approach enhances the event experience and ensures relevance in rapidly evolving sectors like healthcare.
Experiential and Engaging Atmosphere: The event places a high value on creating an experiential atmosphere that engages attendees. This includes investing in creative and thematic stage designs, such as transforming stages into immersive environments. This strategy is aimed at making the event memorable and enhancing networking and creative thinking.
Accessibility and Inclusion Initiatives: The event organizers have implemented programs to increase accessibility, such as scholarships and travel grants, especially for those who might not afford to attend otherwise. This demonstrates a commitment to inclusivity and broadening participation.
Continuous Improvement and Adaptation: The event continually evolves to stay fresh and engaging for repeat attendees. This includes changing venues, visual themes, and experiential elements. This approach helps in maintaining interest and excitement among participants, ensuring they find new value and experiences each year.
Tune in also to the discussion with Jody Tropeano, Head of Content at HLTH US and Henry Stoneley, Head of UK and Netherlands. They discussed Jody’s and Henry’s reflections on healthcare in Europe and the US, key trends, and challenges: