Great design comes together when the designer takes into account viability, feasibility and

desirability. “When we think about human-centered design and what we call design thinking, we have three pillars that we weigh. We weigh that desirability piece, the piece that most people associate with design, but we also weigh the viability piece, making sure whatever is being made is profitable or funded and definitely sustainable over time,” says Tim Peck, Executive Portfolio Director of Health at IDEO - probably the most prominent global design company.

Read More